Always Infinity
Always Infinity is the first pad to deliver zero on your period, and that’s actually a good thing.
Product Demos
To understand the technology behind the pad, we worked closely with the R&D team at P&G. Using those learnings, we created fun product demos to show off the benefits. These demos were used throughout the spots and on social.
Social
We amplified our “Get Zero. Get More.” messaging on social to show how the product benefits give you more flexibility in life.
We also created gift boxes that were mailed to influencers in Latin America and shared on Instagram.
Swag
To celebrate the launch of the campaign internally, Always asked us to create swag for their employees that tied back to the work.
Some of the items included power banks, water bottles, and his & her undies.
My Role: Lead Art Director (Pitched, Conceptual Thinking, Mockups, Storyboarding, Design, Mentored Juniors, Consumer Testing, Oversaw Creative Production On Set, Oversaw Creative Post Production, Commissioned Original Track, Editing)
Made at Grey
Executive Creative Director: Javier Bonilla
Senior Copywriter: Marissa Cuconato
Associate Art Director: Hanna Petersson
Associate Copywriter: Chandani Karnik
Director: Marie Kristiansen